See what your competitors
are doing better online.
In minutes you get your score and your closest competitor's, from public digital signals. Three indexes to decide with data instead of assumptions.
Free. Instant. No login required.
You're spending on digital.
You can't tell what's working.
guesswork with a budget attached.
Free. Instant. No login required.
You won't see a score.
You'll see the gap to your competitor.
Social Media Index
Whether anyone is actually paying attention — and whether that attention is real or vanity.
- Audience scale and growth consistency
- Engagement quality (not vanity interactions)
- Content frequency and format mix
- Platform relevance and positioning
- Comparative performance dynamics
Digital Ecosystem Index
Whether buyers can find you, and whether your site turns them into enquiries.
- Website performance signals
- Search visibility and discoverability
- Paid and organic balance
- Cross-channel integration
- Digital consistency and brand coherence
- Traffic quality indicators
Digital Innovation Index
Whether you're keeping pace with your category or quietly falling behind.
- Adoption of emerging formats and technologies
- Use of AI, automation and data systems
- Digital experience innovation
- Experimentation patterns
Understand where your brand stands
before making decisions.
Results generated instantly from public digital signals — no integrations, no access required.
- Page indexed correctly
- Meta description present
- Canonical tag valid
- Image alt attributes missing
- robots.txt not valid
Digital maturity is early-stage (38/100). Main gap: near-zero social media presence and no automation. For a travel brand this limits reach and conversion. Integrating channels and automated flows is the highest-leverage move before any paid media investment.
Your social vs your competitors
TikTok
What a 38 means for a brand your size, in your category, at your stage. The score alone doesn't tell you.
What you've already tried, what failed, what your team can realistically run. The scan never asked. We do.
Not every gap is worth closing. We tell you which ones move your business and which ones you can ignore.
Seventeen years of campaigns across five countries, applied to your situation.
We've Got the Answers
You're Looking For
Quick answers to your next step for your digital growth.
The platform measures your brand’s digital presence and competitiveness across three dimensions: Social Media, Digital Ecosystem, and Digital Innovation. It converts structured digital signals into clear scores and comparative insights.
Traditional analytics show isolated platform metrics. This platform consolidates signals across channels and benchmarks them against selected competitors, producing structured indexes designed for strategic decision-making, not daily reporting.
You nominate one direct competitor. The platform analyses publicly available digital signals across the same dimensions to ensure a consistent comparison.
Each score reflects relative strength within the industry benchmarks and your competitive context. It indicates whether your brand is outperforming, aligned with, or lagging behind selected competitors.
The measurement is AI-powered. The system processes multiple digital signals using a structured evaluation model. Strategic interpretation can be reviewed in a follow-up session.
No. The analysis is based on publicly available digital signals. No internal access, passwords, or confidential systems are required.
Free results are delivered immediately. The full report is emailed to you, and you can book a session with a Humo Rojo strategist to walk through it.
Visible Engagement Rate (VER) is a proxy metric that quantifies how much observable interaction a social media account generates relative to the size of its audience, using only publicly available data. It is based exclusively on visible signals such as likes, comments, and shares, and excludes non-public metrics like reach, impressions, saves, or clicks. VER does not represent true engagement performance. Instead, it provides a consistent and comparable way to evaluate account activity and audience responsiveness when internal analytics are not accessible.
Everything the platform can measure: your three index scores, your competitor benchmark, your website and SEO detail, and your full diagnosis. Nothing is held back.
A strategic read of your results. We go through the numbers with you, ask what the scan couldn't — your market, your team, what you've already tried — and help you understand which gaps actually matter for your business.
The report tells you where you stand. The session helps you understand what that means for your business, and which gaps are worth your attention.
No. It's a 45-minute call with a senior Humo Rojo strategist. No obligation and no pitch.
Let AI do the work so
you can grow faster
Know where you stand before deciding anything.
Scan my brand — free