Measure your Digital Brand presence,
enhance your Strategy.
We measure digital brand presence and competitiveness, turning signals into clear information for strategic decisions.
Free. Instant. No login required.
Most brands operate without a
clear digital benchmark.
strategy becomes reactive.
Free. Instant. No login required.
A structured, AI-powered digital benchmark.
Social Media Index
Measure brand authority, visibility and engagement across core social platforms.
- Audience scale and growth consistency
- Engagement quality (not vanity interactions)
- Content frequency and format mix
- Platform relevance and positioning
- Comparative performance dynamics
Digital Ecosystem Index
Evaluate the structural strength and coherence of the entire digital presence.
- Website performance signals
- Search visibility and discoverability
- Paid and organic balance
- Cross-channel integration
- Digital consistency and brand coherence
- Traffic quality indicators
Digital Innovation Index
Assess forward-looking capability and competitive differentiation.
- Adoption of emerging formats and technologies
- Use of AI, automation and data systems
- Digital experience innovation
- Experimentation patterns
Understand where your brand stands
before making decisions.
Results generated instantly from public digital signals — no integrations, no access required.
- Page indexed correctly
- Meta description present
- Canonical tag valid
- Image alt attributes missing
- robots.txt not valid
Digital maturity is early-stage (38/100). Main gap: near-zero social media presence and no automation. For a travel brand this limits reach and conversion. Integrating channels and automated flows is the highest-leverage move before any paid media investment.
Your scores vs. the 2 competitors you nominate — gaps and advantages by dimension.
Context-specific priority ranking — not generic advice.
Next steps by impact-to-effort, reviewed 1:1 with the Humo Rojo team.
Platform breakdown: audience, engagement quality, content consistency.
We've Got the Answers
You're Looking For
Quick answers to your next step for your digital growth.
The platform measures your brand’s digital presence and competitiveness across three dimensions: Social Media, Digital Ecosystem, and Digital Innovation. It converts structured digital signals into clear scores and comparative insights.
Traditional analytics show isolated platform metrics. This platform consolidates signals across channels and benchmarks them against selected competitors, producing structured indexes designed for strategic decision-making, not daily reporting.
You nominate one direct competitor. The platform analyses publicly available digital signals across the same dimensions to ensure a consistent comparison.
Each score reflects relative strength within the industry benchmarks and your competitive context. It indicates whether your brand is outperforming, aligned with, or lagging behind selected competitors.
The measurement is AI-powered. The system processes multiple digital signals using a structured evaluation model. Strategic interpretation can be reviewed in a follow-up session.
No. The analysis is based on publicly available digital signals. No internal access, passwords, or confidential systems are required.
The free results are delivered immediately after submission. The extended report, including competitor benchmarking, is presented in a strategy meeting with the Humo Rojo team, subject to internal evaluation and approval.
Visible Engagement Rate (VER) is a proxy metric that quantifies how much observable interaction a social media account generates relative to the size of its audience, using only publicly available data. It is based exclusively on visible signals such as likes, comments, and shares, and excludes non-public metrics like reach, impressions, saves, or clicks. VER does not represent true engagement performance. Instead, it provides a consistent and comparable way to evaluate account activity and audience responsiveness when internal analytics are not accessible.
A quick snapshot of your brand’s performance with basic scores and a high-level benchmark.
A full analysis with deeper benchmarks, insights, and clear strategic recommendations, delivered in a session with Humo Rojo’s team.
Free shows the current state. Premium explains why and what to do next.
No. It’s free, but requires a meeting with Humo Rojo’s team. Projects and sessions are subject to Humo Rojo’s evaluation and eligibility criteria.
Let AI do the work so
you can grow faster
Know where you stand before deciding anything.
Get Your Digital Index