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Digital Index Lab is Humo Rojo's AI-powered strategic benchmarking platform.

Who We Are

We are a creative advertising agency ATL + Digital + BTL for bold brands.

We believe that meaningful creativity is the strongest driver of real results.

Fast Delivery

We deliver solutions in record time, embedding ourselves in your brand's processes.

17 Years Experience

Working with local and international brands across multiple markets worldwide.

Differentiate

Make your Brand relevant to the audiences that matter most, through clear positioning.

Our Values

The Values Behind Humo Rojo

Our values shape everything we do at Humo Rojo. From innovation to integrity, we're committed to building brands that empower businesses and drive real impact.

Strategies and ideas first

We embrace cutting-edge Strategies and Creativity to create smarter, more impactful brands.

Committed to Integrity & Trust

Trust and transparency are at the core of everything we do for our clients.

Clarity That Cuts Through the Noise

We help brands stand out in an increasingly saturated advertising environment.

Putting Customers First

Your success is our priority—we build solutions that truly make an impact.

Our Team

Meet the Minds Behind Humo Rojo and Digital Index Lab

We bring together strategies and ideas to create better brands.

Tata Varela
Tata Varela

CEO & Founder

Guillermo Bagnato
Guillermo Bagnato

Executive Creative Director

Lucas Varela
Lucas Varela

Growth Partner